Marketing and Promotion.
This is a commonly used form of general advertising and includes advertising in all
press such as newspapers, magazines and journals. Press advertising is suitable for image building, information dissemination and
sales campaigns. It is also a very affordable option for small businesses.
Radio is considered by
many advertisers as an ideal medium due to its ability to reach specific target groups e.g. teenagers, racing followers or grocery
buyers. Radio advertising covers spot adverts (usually 15 or 30 second), promotions or talkback/DJ discussions. Most radio stations
offer packages which include production and extension of your radio campaign through their websites.
Television is a powerful advertising medium because it creates impact through sight, sound and movement however the cost
of producing the advertisement and procuring sufficient air time to allow the campaign to work often makes it prohibitive for small
This is a broad category covering direct communication with the consumer
through email, post or fax. It can include newsletters, catalogues and letters. If you plan to use email, be sure to comply with national
anti-SPAM legislation which makes it illegal to send unsolicited commercial electronic messages. Visit the Australian Communications
and Media Authority website for more details -
Search Engine Optimization . and promotion to
all major search engines. All web site details are verified prior to submission. We will not submit an incorrect web site URL address.